Offline Entertainment – How to Use TikTok to Reach a Younger Audience
TikTok is a powerful platform for businesses looking to reach a younger audience. Brands can use trending videos, hashtags and other tools to create content that will go viral on the app.
The app recently introduced a new ‘Nearby’ feed and increased the video description character limit. Both updates are meant to make local content more searchable and easier to discover on TikTok.
1. Music
Music is a key driver for many viral trends on TikTok, whether through dance challenges or songs that go viral for other reasons. The platform tiktok downloader – snaptik is a hub for fads and trends that take off quickly, usually starting with an influential creator or celebrity and spreading as users share the challenge or video to their friends and followers.
The catchy instrumentals of the children’s show “The Backyardigans” have been used multiple times for prank videos, while the dramatic vocals of singer Sean Curley in the song “International Super Spy” has made it popular as the soundtrack to situations that aren’t what they seem. In addition, Kevin MacLeod’s instrumental clip “Sneaky Snitch” is a favorite for creating suspense in a video.
TikTok’s rival to Spotify and Apple Music, dubbed TikTok Music, recently launched in Indonesia and Brazil, and is now available in Australia, Mexico, and Singapore as part of a closed beta test. The app offers subscription-based access to a wide array of songs and could make life harder for music-streaming services that are already entrenched with brand loyalty among older consumers.
TikTok Music leans heavily into features that make the social media platform itself so popular, including a “For You” feed that recommends music to users and incorporates social features. That might help it attract a younger audience that’s already used to interacting with brands and celebrities through the short-form video format of TikTok.
2. Sports
Sports fans have found a new home on TikTok, where they can share their passion for teams and athletes. From capturing their own behind-the-scenes clips to celebrating the victories of their favorite players, sports brands have found that authentic creations resonate with viewers, compared to traditional game highlights or broadcaster feeds.
TikTok’s entertainment category—which includes challenges, skits, duets, trendy filters, and other creative content—consistently reaches the widest audience of viewers on the platform. When paired with the right marketing tactics, this engaging content can drive brand awareness and boost ROI for your next campaign.
To reach existing sports fans on TikTok, teams and leagues can partner with creators to promote upcoming games, as well as create pre-game hype. The Washington Commanders partnered with 19-year-old internet personality Katie Feeney to make an authentic video about the team’s Super Bowl party, while Bleacher Report recruited 10 TikTok influencers for their live coverage of the New York Rangers vs Pittsburgh Penguins game.
To keep your brand top-of-mind during major sporting events, you can use Top Feed, a Feed Type option for Reach & Frequency campaigns that allows you to occupy the first in-feed ad slot on someone’s TikTok feed when they open the app. You can also run a Branded Mission during the event to collaborate with creators on a video that fits your campaign objectives.
3. Theater
Theater is a good offline entertainment because it can provide the audience with an immersive experience that you can’t get online. The theater is also a great place to socialize with friends or family. Whether you’re laughing or crying with your friends, theater is a great way to bond with people.
In addition, theater can provide a break from the constant stream of online content that many people find distracting. In fact, it’s easy to become addicted to online entertainment. It’s easy to spend hours scrolling through memes on platforms like 9GAG or watching videos on TikTok. However, it’s important to remember the joy of offline entertainment.
As a result of the transformation and upgrading trend of traditional offline cultural entertainment, some emerging offline entertainment niches have emerged. These new niches include entertainment complexes, on-demand theaters, e-sports halls, KTVs, and catering bars. Good Time Film & Play is a typical example of this type of entertainment complex.
These entertainment complexes target the 00’s and 90’s generation with an interactive experience and social scene that is different from that of their parents’ generation. They also have stronger operational integration capabilities that allow them to integrate online and offline entertainment. In addition, they can also provide high-quality content to attract users. This has helped the 00’s and 90’s to embrace these offline entertainment experiences.
4. Gaming
Gaming is an ever-growing category on TikTok. Whether it’s a popular game or something more creative, many users find themselves drawn to video content that showcases their skills or just gives them the chance to relax and have fun. Gaming videos can also be a great way to connect with a younger audience as they’re often based on current trends and are a form of entertainment that’s easily accessible for people of all ages.
Gaming has a variety of different styles and approaches, from livestreaming to creating video clips, which can all be a great way to bring in an audience. The more engaging the video is, the more likely it will be shared or viewed again. With the rise of popularity for gaming on TikTok, businesses and influencers should make sure that their videos are creative and engaging to encourage engagement.
Challenges are another popular type of content on TikTok. Whether it’s trying to balance a Pepsi can or completing a choreographed dance routine, challenges are some of the most popular videos on the platform. Challenges are a great way for brands to showcase their products and engage with followers in a fun and interactive way.
TikTok’s popularity has created a new opportunity for businesses to create content and reach a wider audience than traditional channels. The platform has made video creation and marketing more accessible, with tools like editing, analytics and ad placements available to users. Sprout Social’s business tools allow you to connect your TikTok account with our dashboard and manage your content. With the ability to track and respond to comments, you can turn engagement into sales or subscriptions for your business.
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